Strategic Planning & Business Plans


Strategic Planning & Business Plans

Strategic plans and business plans serve different purposes. A strategic plan includes longer range goals, with the understanding that shorter term objectives and tactics must be flexible. A business plan includes detail for responsibility, quantifiable measurements, operations and analysis.

To use a sports metaphor, a strategic plan could be a plan for the whole season, taking into consideration the schedule of teams, when athletes should peak and depth of talent of players. The game plan for any given game would be the business plan, with immediate actionable items, specific plays and identified roles for each player. The team trains and plans for the longer strategic plan, but implements the game or business plan.

Recognizing that organizations differ in their missions and composition, BAS helps each client develop the most appropriate method for designing their Strategic Plan and in conjunction with the client, develops the most appropriate method of creating strategic plans that can be implemented.

Business plans include operational sections and BAS works with Clients to identify, prioritize and analyze market, management, personnel and budget issues associated with business planning.

Strategic Alignment is one of the most critical elements of success. High performing companies are frequently well aligned. There is someone or a group of individuals charged with paying attention to the stated purpose and capabilities. More often than not, there are different departments and individuals charged with various components, but no one is responsible for joining up the components.

This is essentially the responsibility of the CEO, Chairman, Owner, President, Board or equivalent. And, it should not be an “add on” to someone whose job is already full with hundreds of details to attend to. Enterprise Leadership expands the typical definition of leadership of mobilizing people. Enterprise leadership is concerned with mobilizing the resources of an entire company as a system and all the connected parts.

The purpose of enterprise leadership is to:

  • Craft a robust vision of the strategy and the alignment process
  • Make strategic interventions to ensure the most important elements align
  • Ensure a robust long term business strategy that the entire organization understands
  • Ensure that the organization has the capabilities to fulfill its stated goals
  • Ensure that the organization has the proper resources (human & capital) to fulfill the stated goals
  • Create and support a culture that values creativity, collaboration, fairness, and is sensitive to the changing needs of both clients and employees

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